by Roy Witman © 2006, All Rights Reserved
Standing on the deck of the ship Carnivale in 1984, Micky Arison (then president) announced a new direction in the Carnival Cruise Line advertising program. The theme? "We've got the fun." It was the following campaign that released the slogan that is still used by Carnival today: Fun Ships™. This shifting of direction - at the leading of Arison - was one element that catapulted Carnival from a line with one 950-passenger ship to the fireball that it is today.
Turning Up the Heat
That's not surprising when you consider Arison is often associated with heat. He's turned up the heat on many other lines as he progressed through his merger and acquisition p View the rest of this article
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