Saturday, November 24, 2007

Branding, Branding, Brand-Ing? :: MSN Fails To Keep It Straight

Sometimes you see promotions come along and you wonder ? did they just do that? The current MSN promotion ? msnsearchandwin is a prime example of this.
Not only do they use ?black hat? or at least "questionable? tactics on the site, but the messaging is inconsistent.
In this article I look at the new MSN promotion and ask the question: Why bother?
By now you?ve probably heard about the new MSN promotion where you can win prizes simply by using MSN search.
They did do something right by registering a domain name that implies that message. If you go to http://www.msnsearchandwin.com/ you will see the familiar MSN search box.
Wait a minute...Why is this View the rest of this article


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