Sales Training Tip - Why You Must Know the Lifetime Values of Your Customers

Salespeople often ask me, 'How do I earn more money?' or 'I work really hard, how can I find more time in the day?' These are really great questions and will help you to focus on sales behaviours which will start to get you awesome sales results. Obviously, there are no quick answers to questions like these because it's a combination of a variety of factors. That said, there is one area which most salespeople know about but few spend enough time thinking about and that is the lifetime value of your customers... What's the lifetime value of your customers? Do you know? Really? Do you have demographic splits so that you know the differences between customers? You should have... As you might expect I do a considerable amount of travelling for motivational speeches and s View the rest of this article