The Differences between PPI and PPC.

There are many different types of search engines in use today: PPC, PPI, META, theme engines, and on, and on, and on. But today, I will explain what specifically the PPI, Pay-Per-Inclusion model and the PPC, Pay-Per-Click models are. The Pay-Per-Click model or PPC is the most commonly known as the pay-per-click search engine, and the monster in this category is Overture or Yahoo Search Marketing. In this model you basically "bid" for your website placement or position among other websites for your specified keywords. Example: if you were to bid on the keyword phrase "racing cars" and your bid was lets say, $0.25, your website would be placed in the search engine result pages where the highest bid would be first and the balance in decreasing order to the lowest bid. A View the rest of this article