THE POWER OF BEING THE BRAND (PART1) - by Michelle van der Heyde

THE POWER OF BEING THE BRAND (PART1)
- by Michelle van der Heyde
Imagine a person, who has no company, no website, no physical brand other than their name. Now imagine this person to be a billionaire. Have you ever considered this idea? It is not really impossible, but it’s highly improbable, and for most people, that’s close enough.
The power that branding has in the marketplace is almost immeasurable (regardless of whether the brand in question is a company or a living, breathing human being). Before we begin our detailed analysis of branding its enormous power, let’s first get clear on the terms “brand” and “branding”. No, this is not the cattle torture thing.
What is a “brand”? [Partial Info by (allaboutbranding. com) & (wikiped View the rest of this article